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Brand Kit

Nextient – Brand Kit

This document defines the visual identity standards for Nextient. It ensures consistency and professionalism across all brand touchpoints, including digital, print, and corporate communications.

1. Logo Usage

The Nextient logo is the core element of the brand identity.

  • Primary Logo: Blue and Black variation for use on light backgrounds.

  • Inverted Logo: White variation for use on dark backgrounds.

  • Horizontal (Rectangle) Logo: Alternative layout for restricted spaces.

  • Favicon Versions: Simplified marks in black and white for icons and digital applications.

Guidelines:

  • Maintain clear space equal to the height of the “N” around the logo.

  • Minimum size for print: 20 mm width.

  • Minimum size for digital: 100 px width.

  • The logo must not be altered, distorted, or placed on visually cluttered backgrounds.

2. Color Palette

The brand colors represent Nextient’s modern, innovative, and trustworthy positioning.

Color Name HEX CMYK Usage
Nextient Blue #42A5F5 65, 25, 0, 0 Icon, highlights, accents
Black #000000 0, 0, 0, 100 Primary text, strong BGs
White #FFFFFF 0, 0, 0, 0 Reverse logo, backgrounds
Gray #757575 0, 0, 0, 55 Secondary text, neutrals

3. Typography

Typography is a critical brand element that reinforces the modern and forward-looking character of Nextient.

  • Primary Logo Typeface: Mokoto (used exclusively for the logotype).

  • Supporting Typeface: Lexend (recommended for corporate communications, headings, and subheadings).

  • Body Typeface: Inter or Lexend Light for maximum readability across digital and print.

Usage Rules:

  • Maintain typographic hierarchy with clear distinction between headings and body text.

  • Avoid decorative or script fonts in professional communication.

4. Applications

The Nextient brand identity applies consistently across all mediums:

  • Digital: Website, applications, email signatures, favicons, and digital ads.

  • Print: Business cards, stationery, brochures, and reports.

  • Corporate: Presentations, internal documents, signage, and merchandise.

5. Brand Integrity

The Nextient brand reflects professionalism, innovation, and reliability. Every touchpoint should:

  • Communicate clarity and simplicity.

  • Reinforce trust and credibility.

  • Maintain visual consistency across all platforms.

Deliverables in ZIP:

  • Logos (PNG, transparent, black bg, white bg, rectangle, favicons).

  • Brand Kit PDF (this document, professionally formatted).


Download Media Kit